The week was quiet until it wasn’t.
Normally, when there’s a scheduled Apple-related event, be it a press announcement or a product release, the rest of the tech world lays low, avoiding their exciting news from getting buried under the breathless coverage of a fawning press. And initially it seemed like it would be that way with this week’s release of the iPhone 6s and 6s Plus. Google had their Nexus event scheduled for the week after, and Microsoft planned to unveil their wares a week after that.
But there’s one thing that was scheduled way in advance and couldn’t be changed, lest they draw the wrath of the SEC: BlackBerry’s quarterly earnings call. Normally they’re pretty staid affairs, laden with numbers and optimistic talk of future earnings potential (that’s true of just about every company’s earnings calls). But with all the leaking evidence mounting, BlackBerry felt they had no choice and went ahead and announced the Android-powered Priv by BlackBerry — the portrait slider device with a physical keyboard of many fan’s long-forgotten dreams, no less.
Who would’ve thought that it would be BlackBerry that’d cut through all the noise on iPhone launch day?